Rally Around ReOps 2026
Rally is coming to SF for our exclusive event with Kate Towsey! Join us for a day of engaging talks and real connection around the trends and human skills shaping the future of ReOps.
Wednesday, June 10th
San Francisco (location given upon approval)
9am - 5pm PST
Brought to you by:

How to Build Research Operations That Are Fast, Rigorous—and Still Human
- Discover how teams at Ramp, LinkedIn, and Twilio are using AI to democratize research without sacrificing rigor
- Explore the new infrastructure of research operations with Chime: synthetic panels, agentic workflows, AI moderation, and the quality frameworks behind them
- Hear from speakers at U.S. Bank and Salesforce on the human skills at the heart of research operations: the puzzle-thinking, the quiet work, and the judgment that machines can't replace
- Take part in a closing panel on building for speed without losing the human touch, hosted by Kate Towsey and Oren Friedman
- Connect with research professionals facing the same challenges, and leave with ideas you're genuinely excited to bring back
Rally Around ReOps brings together research professionals—researchers and ResearchOps practitioners alike—for a day of expert talks, a closing panel discussion, and genuine connection around the forces shaping the future of the field.
Why attend?
Join us in San Francisco for a full-day conference for research professionals working through what AI, democratization, and the pressure to move faster mean for the quality and humanness of their work. You'll hear six talks from speakers, take part in a closing panel discussion hosted by Kate Towsey and Oren Friedman, and leave with perspectives and practical ideas you can bring back to your team.
Agenda
11:35 AM: Speaker 3 — AI in Research
3:00 PM: Speaker 5 — Soft Skills in Practice
10:30 AM: Speaker 2 — AI and Democratization
9:00 AM: Doors open, welcome and mingling
12:05 PM: Panel Discussion with Kate Towsey and Oren Friedman
2:25 PM: Speaker 4 — The Human Side of ReOps
9:55 AM: Speaker 1 — Research Democratization
9:35 AM: Opening remarks from Kate Towsey
12:45 PM: Lunch with discussion prompts
Agenda
9:00 AM
Arrive & Welcome
9:35 AM
Opening remarks from Kate Towsey
9:55 AM

9:55 AM
Craft Coaching Doesn’t Scale—That Was True, Until AI Came Along.
Research craft coaching has long been a crucial part of democratizing research, but it's also time-intensive and difficult to scale beyond a small population or team. That changed when Michelle Bejian Lotia, Staff Experience Researcher at Ramp, tinkered with AI and accidentally built UXR Interview Coach: an internal tool that delivers near-real-time, transcript-grounded coaching to dozens of Ramp's non-researcher colleagues. In this talk, Michelle will share the process behind the Coach, what it has helped the team achieve, and the practical patterns you can use to turn exploratory AI tinkering into real operational value that wasn't previously possible.
10:30 AM
How Generative AI Helped LinkedIn Crack the Research Democratization Code.
The push to democratize research has been underway for fifteen years, but the conditions that make it genuinely achievable have only just arrived. With the rise of generative AI, every function is being asked to open up access to its skills and knowledge so teams can build faster, and research is no exception. The problem is that moving faster doesn't mean understanding users better; the risk teams face today is building faster than they can learn. At LinkedIn, Kalee Dankner and Marieke McCloskey addressed this by pairing AI-enabled access to trusted insights with self-service connections to real users. They rolled out programs that let teams get rapid design feedback and conduct live conversations to build empathy and understand real workflows, and built a research repository that works because people can talk to it rather than hunt through it. In this talk, they'll share how your organization can meet this moment, too: how you can position the unique value of UX researchers and democratize insight so that building faster doesn't mean understanding users less.
11:00 AM
Coffee break!
11:35 AM

11:35 AM
Rigorous Research at AI Speed: Integrating Synthetic Panels, AI Moderation, and Agentic Workflows.
The pressure on research teams to adopt AI tools and move faster is real, but so are the risks of doing so without careful evaluation. At Chime, Romana Rajput's team is working through exactly this tension, assessing synthetic research panels, AI moderation, and agentic workflows with as much attention to quality and ethics as to the efficiency gains these tools promise. In this talk, she'll share how her team approaches AI tool evaluation, the criteria they apply, and what it actually looks like to balance the genuine appeal of faster insights with harder questions about rigor, bias, and stakeholder trust.
12:10 PM

11:35 AM
Raising the Floor: Evaluating Research Quality in Democratized Teams
The biggest risk to democratizing research isn't tooling or even training, it's the absence of a clear standard for rigor and quality. As research scales beyond dedicated teams, the challenge isn't achieving a perfectly executed research plan; it's knowing when you've hit "good enough."In this talk, Joe Marcantano, who leads Twilio’s research democratization program, will share the evaluation framework he uses to assess research conducted by non-researchers, and the judgment calls that come with it. He'll break down the criteria he applies, where projects commonly fall short, and how he decides when to move forward versus when to intervene. He'll give you a clear, defensible approach to evaluating research quality, one that enables teams to move quickly without sacrificing rigor or trust in the outcomes.
12:45 PM
Lunch!
2:25 PM

2:25 PM
ResearchOps Is a Puzzle. But Which Kind?
ResearchOps can feel like a jigsaw puzzle: find the right pieces, fit them together, and you're finished. But anyone who's tried knows it doesn't work that way. Tools change, teams evolve, and the edges never quite line up as expected. So if it's not a jigsaw, what kind of puzzle is it? This talk takes that question somewhere unexpected: through the history and psychology of puzzles, what makes people love them (and why so few of us cheat), and what mystery novels reveal about why practitioners are drawn to this work in the first place. It's a prompt to think differently about the ResearchOps landscape—and maybe about yourself.
3:00 PM

3:00 PM
The Quiet Work of ResearchOps
Behind every smooth research study is a web of invisible coordination: recruiting the right participants, aligning stakeholders, managing timelines, and quietly solving problems before they derail the work. Yet ResearchOps is still too often framed around tools and processes rather than the human effort that sustains it.Drawing on seven years across Product Operations and ResearchOps at Sprinklr and Salesforce, Riya Relan will share real examples of navigating stakeholder expectations, scaling participant recruitment, and advocating for research practices in product-driven environments, making the case that effective ResearchOps isn't just about systems. It's about people: the relationship-building, negotiation, and judgment required to make research thrive.
3:30 PM
Coffee break!
3:55 PM
Building for Speed without Losing the Human Touch: A Panel with the Day's Speakers
Most research professionals are already responding to pressure to democratize research, move faster, and integrate AI into every workflow. The big question on everyone's mind is whether the systems being built will deliver genuine speed without eroding the quality, rigor, and human understanding that give research its value.In this panel, Oren Friedman and Kate Towsey will bring the day's speakers together to examine what that balance looks like in practice: where the trade-offs are real, where conventional approaches fall short, and what it actually takes to build for speed without losing the human understanding at the center of the work.
4:40 PM
Wrap-up












