Rally vs Great Question:
Which platform is right for your company?
Rally’s Research Ops Platform is designed as a best-in-class, enterprise-grade recruitment solution, while Great Question’s all-in-one platform offers a suite of testing tools, CRM, and repository. By solving one critical problem exceptionally well, Rally offers dedicated support, and a platform built for long-term success, scalability, reliability, and safety.
Loved by teams of all sizes
Rally vs Great Question: Introduction
When it comes to Research Operations, choosing the right platform makes all the difference.
Rally is a comprehensive Research Operations Platform designed to streamline participant management and empower research teams to deliver insights quickly and effectively.
With advanced filtering, segmentation, and a best-in-class CRM, researchers can easily recruit their own users while managing the end-to-end study process in one place.
Rally integrates with specialized tools like Maze, UserTesting, Ballpark, Marvin, and more, making it a better fit for organizations with more mature research needs and established tool stacks. Instead of confining you to a single platform, Rally empowers you to build a research ecosystem that scales with your team.
Great Question is an “all-in-one” platform that helps researchers recruit participants, run research, and analyze insights.
Great Question is an all-in-one platform offering testing tools, a CRM, and a repository. While Great Question covers more product areas, Rally excels in panel management and recruitment, deeply focusing on the scalability and specialized support that enterprise teams require.
Great Question’s broader product scope comes with the trade-off of spreading resources across many areas, impacting the depth of support and scalability required for large enterprises.
Rally vs Great Question are two popular platforms in the market, but which is the better choice for your organization? In this detailed comparison, we’re covering how both platforms compare to each other:
Strategic focus:
What is the strategic focus of the platform - all-in-one or best in class? Am I willing to sacrifice depth for breadth in mission critical areas like participant management & recruitment?
Integrations to your tech stack:
Will this platform integrate seamlessly with the Research tools that our team already uses? Will I have to rip and replace any tools our team currently uses?
User-friendliness:
How easy will this platform be to onboard with my team or organization? Will this help democratize our user research?
Compare Platforms (Based on G2 reviews)
Rally | Great Question | |
|---|---|---|
Overall rating (G2) | 4.8/5 out of 50+ reviews | 4.7/5 |
Market Segment | Enterprise focus (>50% of reviewers) | Mid-market focus (>59% of reviews) |
Ease of use | 9.2/10 | 8.7/10 |
Ease of setup | 9.2/10 | 8.9/10 |
Ease of admin | 9.1/10 | 8.8/10 |
Quality of support | 9.9/10 | 9.7/10 |
Has the product been a good partner in doing business? | 10/10 | 9.5/10 |
The Rally Advantage
For teams doing research, here’s what separates Rally
CRM focus
We’re laser-focused on building the best User Research CRM. By solving one core problem, we’re able to provide exceptional support, ensuring our customers achieve success without the compromises that come with an all-in-one platform.
SSO and Enterprise-grade security protocols
Deep integrations to your existing UXR tech stack
Dedicated CSM and private Slack channel
High-quality recruitment platform, built for scalability, reliability, and safety
Adaptable to your recruitment strategy
Rally is built with flexibility to handle both ops-driven and democratized recruitment strategies. Build studies for yourself, or set up research on behalf of others. Our platform enables seamless collaboration, precise control, and custom configurations for teams of all sizes.
Flexible study builder
Create and manage studies on behalf of teammates
Unlimited collaborator seats
Custom user roles and permissions
Team control and participant population access
Powerful integrations
Rally integrates seamlessly with your research tools and company data platforms, such as Salesforce and Snowflake, ensuring you’re not locked into specific testing or repository tools.
Salesforce & Snowflake integrations
External panel recruitment
15+ integrations to leading unmoderated testing tools like UserTesting, Ballpark, & Maze
Partnerships with leading repository tools like Marvin
Why do leading Research teams choose Rally over Great Question?
More comprehensive feature set for multi-panel set up
Integration and interoperability-focused
Enterprise-grade data governance and security features
Easy to learn and teach with intuitive UX and visual design
Supports teams regardless of their democratization and recruitment strategy
Reliability and continued innovation of core UXR CRM functionality
Key Features
The features that help teams get research done fast.
Built on a Research CRM
Powerful filtering, segmentation, and database management.
- Reduce study setup time by 30%
- Find users without writing SQL
- Centralized participant data in one place
Extensive Integration Options
Seamless integration with Salesforce, Snowflake, and more.
- Works with your existing tools
- Effortless data flow across your organization
- Align research with broader company insights
Easy to Use, Easy to Teach
Smooth and effortless participant experience.
- Democratize research safely at scale
- Quick onboarding for faster results
- Custom branding for a seamless experience
Built for the Enterprise
- Self-serve research for multiple teams
- Consistent, time-saving research templates
- Scalable security with enterprise-level guardrails
Intuitive Interface
- Easy scheduling and coordination
- Modern, user-friendly design—no outdated or complex user interface
- Full visibility into all research activities
Effective Guardrails & Governance
- Establish guardrails for democratized research
- Avoid user fatigue with cool-down and blocklist features
- Stay compliant with SOC 2 Type II, GDPR, and CCPA
Top-Rated Support
We’re there whenever and however you need us.
- Custom onboarding with a dedicated team
- Private Slack channels and on-call engineers
- Comprehensive resource guides
Rapid Innovation
An ambitious, customer-led product roadmap.
- Monthly product releases
- Shape Rally’s future with customer feedback
G2 Reviews from real Rally customers
“Huge time saver when scheduling interviews.”
“The most robust and flexible recruiting tool for UX research!”
"Intuitive, flexible and fast recruitment!"
Making research happen shouldn’t be a slog.
That’s where Rally comes in. Spend less time recruiting and coordinating, and more time talking to your users.
Faster recruiting; no tedious admin
Rally streamlines your research process by automating outreach, scheduling, and incentives. Cut out the tedious manual work of recruiting so you can focus on what matters most: doing meaningful research.
Complete visibility across participants & studies.
Rally brings all of your participants and studies together, lets you know when participants are eligible for new studies, and makes it easy for you to launch your next study with confidence.
You’re the hero, we’re the sidekick
Grow the impact of User Research across your entire company. Whether your goal is to democratize or centralize, Rally’s CRM platform helps you scale up repeatable research processes for any team.
"My team and I have much more control over how we set up our studies and how we manage our database of participants. It honestly feels like a tool that was designed by ReOps folks because of all the things they've considered and solved for when building the platform."
FAQs
Rally has been co-created by and for leading Research teams that need to manage, protect, and do research with their own users. Rally enables fast, continuous research, ensuring teams spend engineering resources wisely and deliver quality products that people really need. Our primary users are Research Operations, Design Operations, Product Operations, UX Researchers, Product Managers, and Designers.
If you're on the hunt for a Research Operations Platform that has the flexibility and strategy to scale with your team, Rally is the proven option.
Rally has been co-created by and for leading Research teams, offering specific features like custom roles, team workspaces, and seamless integrations with research tools and data warehouses like Salesforce and Snowflake. Plus, Rally makes it easy to recruit participants quickly and run research efficiently with support that's always there when you need it. Whether you’re running global studies or looking for a smooth user experience, Rally provides the flexibility, customization, and guidance to keep your research running smoothly.
Yes! Build surveys, interviews (1:1, round robin, collective), focus groups and unmoderated tests in Rally. Rally integrates with leading research tools to enable you to run any type of research you need to, while managing the end-to-end operations in one place.
Yes! Recruit from a panel of over 3 million active participants, powered by Respondent. Learn more here.
During our 30 minute Rally demo, you’ll meet with one of our Rally experts who will quickly run through and align on the key problems Rally solves for organizations like yours. We’ll ask you to share specific challenges that you and your team face, and show you how the Rally platform may be able to support you in your Research Operations program. Book a demo here.
- What is your integration strategy, specifically with data warehouses like Salesforce or Snowflake?
- How do you support teams with a democratization strategy?
- How do you support teams with a ReOps led recruitment strategy?
- What is your security strategy and what compliance certificates does the platform hold?
- What types of study projects can we build in the platform?
- We need to protect participant data. Does the platform have PII/PHI masking?
- We need to lock up certain participants, their data, and specific actions within the platform for team members. Does the platform have custom user roles?
- We want to enable stakeholders to watch user interviews. Do you have observer rooms?
- We need to do research in different languages. How does the platform support global research?
- We want to save time when building research studies. What kinds of templates can we utilize?
- Can we customize our studies to provide an on-brand participant experience?