Rally vs Ethnio:
Which platform is right for your company?
Rally’s Research Operations Platform offers a faster, more efficient alternative to Ethnio. With streamlined participant recruitment, your team can connect with more users and generate insights that keep pace with product development.
Loved by teams of all sizes
Rally vs Ethnio: Introduction
When it comes to Research Operations, choosing the right platform makes all the difference.
Rally is a comprehensive Research Operations platform designed to streamline participant management and empower research teams to deliver insights faster.
At its core, Rally is a robust research CRM. With advanced filtering, segmentation, and database management, researchers can easily recruit their own users and manage the entire study process in one place. Rally’s unique integration strategy supports research in any tool of choice. Recruit from your own users or tap into a panel of over 3 million participants powered by Respondent.
Ethnio is a platform that helps researchers and organizations recruit and manage participants for user research studies.
The Ethnio platform was initially built to support incentive management. Since then, their team has expanded the platform to add recruitment functionality. Many Ethnio customers use the platform for a single use case, and supplement their ReOps processes with additional tools and spreadsheets. Advanced features, like panel management, integrations, and participant management, are offered in Ethnio’s Enterprise plan only.
Rally vs Ethnio are two popular platforms in the market, but which is the better choice for your organization? In this detailed comparison, we’re covering how both platforms compare to each other in key points such as:
User-friendliness:
How easy will this platform be to onboard with my team or organization? Will this help democratize our user research?
Quality of support:
How responsive and helpful is the support team? Can they provide timely assistance and resources to resolve issues, onboard teams, and answer questions effectively?
Product direction:
How aligned is the platform’s roadmap with the evolving needs of user research? Are new features and updates driven by user feedback and industry trends to ensure continuous improvement and relevance?
Compare Platforms (Based on G2 reviews)
Rally | Ethnio | |
|---|---|---|
Overall rating (G2) | 4.8/5 | 4.7/5 out of 800+ reviews |
Ease of setup | 9.2/10 | 9/10 |
Ease of admin | 9.1/10 | 9/10 |
Ease of use | 9.2/10 | 7.5/10 |
Quality of support | 9.9/10 | 9.1/10 |
Product direction | 10/10 | 9.3/10 |
Has the product been a good partner in doing business? | 10/10 | 9/10 |
“We’re able to reach some of our harder-to-find participants and it’s not taking us days to do so, like it was before. Rally keeps everything organized and on-track. Rally helps me feel like I’m doing my job both correctly and well. I truly feel like I can ask the Rally team anything."
The Rally Advantage
For teams doing research, here’s what separates Rally and Ethnio
Multi Use Case Platform
Rally is designed to support use cases and workflows across the entire study building and participant management process.
Panel management
Deep integrations to your tech stack
Participant management included in every pricing tier
Support & Product Velocity
Our approach is centered around working hand-in-hand with our customers to build Rally together. We release updates weekly, summarizing them in our monthly changelog.
Customizable onboarding
Monthly product releases
Dedicated CSM and Slack channel
Powerful Integrations
Rally integrates with your research tools and company data CRMs like Salesforce and Snowflake, to eliminate the need for third-party plugins and custom builds.
Salesforce & Snowflake
External panel recruitment
15+ integrations and counting
Key Features
The features that help teams get research done fast.
Built on a Research CRM
Powerful filtering, segmentation, and database management.
- Reduce study setup time by 30%
- Find users without writing SQL
- Centralized participant data in one place
Extensive Integration Options
Seamless integration with Salesforce, Snowflake, and more.
- Works with your existing tools
- Effortless data flow across your organization
- Align research with broader company insights
Easy to Use, Easy to Teach
Smooth and effortless participant experience.
- Democratize research safely at scale
- Quick onboarding for faster results
- Custom branding for a seamless experience
Built for the Enterprise
- Self-serve research for multiple teams
- Consistent, time-saving research templates
- Scalable security with enterprise-level guardrails
Intuitive Interface
- Easy scheduling and coordination
- Modern, user-friendly design—no outdated or complex user interface
- Full visibility into all research activities
Effective Guardrails & Governance
- Establish guardrails for democratized research
- Avoid user fatigue with cool-down and blocklist features
- Stay compliant with SOC 2 Type II, GDPR, and CCPA
Top-Rated Support
We’re there whenever and however you need us.
- Custom onboarding with a dedicated team
- Private Slack channels and on-call engineers
- Comprehensive resource guides
Rapid Innovation
An ambitious, customer-led product roadmap.
- Monthly product releases
- Shape Rally’s future with customer feedback
"Rally has single-handedly taken our confusing and complicated recruitment approach and helped my team build out a well-designed, engaging, and time-saving process."
G2 Reviews from real Rally customers
“Huge time saver when scheduling interviews.”
“The most robust and flexible recruiting tool for UX research!”
"Intuitive, flexible and fast recruitment!"
Making research happen shouldn’t be a slog.
That’s where Rally comes in. Spend less time recruiting and coordinating, and more time talking to your users.
Faster recruiting; no tedious admin
Rally streamlines your research process by automating outreach, scheduling, and incentives. Cut out the tedious manual work of recruiting so you can focus on what matters most: doing meaningful research.
Complete visibility across participants & studies.
Rally brings all of your participants and studies together, lets you know when participants are eligible for new studies, and makes it easy for you to launch your next study with confidence.
You’re the hero, we’re the sidekick
Grow the impact of User Research across your entire company. Whether your goal is to democratize or centralize, Rally’s CRM platform helps you scale up repeatable research processes for any team.
"As someone introduced to Rally fairly recently, I was really impressed with it's usability, for such a robust tool. The ability to link unmoderated studies, auto-qualify participants, and customize and filter properties, has accommodated every study I've been able to dream up so far."
FAQs
Rally has been co-created by and for leading Research teams that need to manage, protect, and do research with their own users. Rally enables fast, continuous research, ensuring teams spend engineering resources wisely and deliver quality products that people really need. Our primary users are Research Operations, Design Operations, Product Operations, UX Researchers, Product Managers, and Designers.
If you're on the hunt for a Research Operations Platform that has the flexibility and strategy to scale with your team, Rally is the proven option.
Rally has been co-created by and for leading Research teams, offering specific features like custom roles, team workspaces, and seamless integrations with research tools and data warehouses like Salesforce and Snowflake. Plus, Rally makes it easy to recruit participants quickly and run research efficiently with support that's always there when you need it. Whether you’re running global studies or looking for a smooth user experience, Rally provides the flexibility, customization, and guidance to keep your research running smoothly.
Yes! Build surveys, interviews (1:1, round robin, collective), focus groups and unmoderated tests in Rally. Rally integrates with leading research tools to enable you to run any type of research you need to, while managing the end-to-end operations in one place.
Yes! Recruit from a panel of over 3 million active participants, powered by Respondent. Learn more here.
During our 30 minute Rally demo, you’ll meet with one of our Rally experts who will quickly run through and align on the key problems Rally solves for organizations like yours. We’ll ask you to share specific challenges that you and your team face, and show you how the Rally platform may be able to support you in your Research Operations program. Book a demo here.
- What is your integration strategy, specifically with data warehouses like Salesforce or Snowflake?
- How do you support teams with a democratization strategy?
- How do you support teams with a ReOps led recruitment strategy?
- What is your security strategy and what compliance certificates does the platform hold?
- What types of study projects can we build in the platform?
- We need to protect participant data. Does the platform have PII/PHI masking?
- We need to lock up certain participants, their data, and specific actions within the platform for team members. Does the platform have custom user roles?
- We want to enable stakeholders to watch user interviews. Do you have observer rooms?
- We need to do research in different languages. How does the platform support global research?
- We want to save time when building research studies. What kinds of templates can we utilize?
- Can we customize our studies to provide an on-brand participant experience?