The Future of Research Operations is Agentic

Announcing Rally Agent, now in Beta

We’re launching Rally Agent: the world’s first Research Ops Agent to end manual recruitment, available in beta today.

Researchers and product builders should not be spending their time pulling lists, sending mail merges, coordinating calendars, managing incentives, and more just to talk with their users.

We all just want a way to have this done for us.

With more teams adopting Agents and MCPs, it’s finally possible to solve high-quality self-serve recruitment at scale.

That’s why we built the Rally Agent.

With the Rally Agent, product teams can quickly kick off research in Claude, ChatGPT, Slack, or from your team’s existing agentic workflows with the Rally MCP.

After you describe your research plan and audience, Rally takes care of the rest: automatically creating studies, sending out emails, managing scheduling and incentives, and more.

Product teams can now double down on what matters most: talking to your users.
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Rally’s Evolution to Agentic Research Infrastructure

Rally started as a User Research CRM: the system of record research teams use to manage their participants and studies. But it's no longer just humans running research. Humans and agents are now working together to run research at a faster pace than ever before.

But trusting an agent with recruitment is a very high bar.

When recruiting, an agent needs to contact real customers, handle PII, manage consent, and issue incentives. For an enterprise to hand that work to an agent, it needs to be highly trustworthy and compliant.

That’s why Rally is building Agentic Research Infrastructure.

Agentic Research Infrastructure is the set of components a company needs to architect its own agentic research system in a scalable and safe way.

Rally Research provides the core system and controls: CRM, participant management, incentives, governance, compliance, templates, and guardrails.

The Agent and MCP provide the interface to self-serve research wherever your team works and automate recruitment.  

Together, they let anyone at your company run high quality research, safely.

We’ve been building closely with teams at Google, Figma, Meta, Ramp, Perplexity, and more to get this right.

We can’t wait for you to try it for yourself.

What's shipping today

Rally Agent (Beta). Our out of the box Research Ops Agent, accessible through Slack, Claude, and everywhere else your team works. Tell it what you're researching, and it builds the study from approved templates, launches recruitment from your own panel or a third party panel, handles outreach, scheduling, and quotas, and sends incentives with automated reminders.

‍Rally MCP (Beta). Use Rally's robust set of tools to build your own agentic experiences with the agents your team is already using.

‍Rally Research. Continued investment in the core infrastructure everything else is built on: the participant CRM, governance, templates, and recruitment workflows.

The beta is open today. If you're a Rally customer, ask your CSM or reach out in Slack to get your workspace enabled. If you're not, set up some time with our team here.

All of it works inside the guardrails your organization already relies on: approved templates, advanced permissions, teams-based access controls, GDPR compliance, SSO, and data handling requirements for PII and PHI.

The agent makes access feel easy. The infrastructure makes it trustworthy. Rally keeps the human work human.

- Oren & Alec