Craft Coaching Doesn't Scale - That Was True, Until AI Came Along

Is your team struggling to maintain research quality while scaling fast? In this insightful talk, Michelle Bejian Lotia shares how she built an automated, AI-driven coaching system at Ramp to provide rigorous feedback to over 90 builders.

What You'll Learn:

• The Power of Automation: Discover how to bridge the gap between democratized research and professional-grade quality without needing a massive team.
• The Coaching Rubric: Explore the seven key dimensions for high-quality interviews—from session setup and context gathering to neutrality and question depth.
• Scaling Feedback: See how the system delivers specific, actionable scorecards to team members via Slack within just 15 minutes of an interview finishing.
• Adapting to Reality: Learn how the system evolved from supporting designers to accommodating product managers, and why AI-based tools need a human touch to truly understand context-weighted scoring.

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